NASCAR superstar Kyle Busch has been making waves on the track for years.
But his latest move has nothing to do with racing.
And NASCAR legend Kyle Busch just made this surprising partnership that left racing fans stunned.
Kyle Busch brings StarKist on board for family-focused partnership
Two-time NASCAR Cup Series Champion Kyle Busch has secured a new sponsor that nobody saw coming.
StarKist, America’s favorite tuna brand, announced today it’s partnering with not just Kyle, but his entire family – including wellness advocate wife Samantha and their youth racer son Brexton.
“We’re thrilled to launch this partnership with Kyle, Samantha, Brexton, and their incredible family,” said Michael Merritt Jr., Head of Marketing at StarKist. “We’re excited to show how the Busch family uses StarKist’s delicious, on-the-go protein-packed pouches to fuel their busy lifestyle, whether they are at the track for race day, juggling kids’ activities, or prepping family lunches and snacks.”
The partnership marks a strategic move for both parties, connecting the high-energy world of motorsports with everyday nutrition needs.
Kyle Busch, the winningest driver in NASCAR history with an astonishing 232 career wins across NASCAR’s top three series, brings his competitive edge to this new venture.
“We’ve always been fans of StarKist, and I remember Charlie The Tuna growing up,” Busch said. “With everything we have going on with our crazy schedule with racing, appearances, training, and family time, it’s important to stay fueled and focus. StarKist pouches are just the key for that. Delicious, quick and reliable to keep me fueled.”
StarKist branding to appear on fire suits and cars
As part of the collaboration, race fans will spot StarKist branding on Kyle’s fire suits during both the NASCAR Cup and Truck Series races.
But the partnership extends beyond just Kyle. The brand will also feature prominently on son Brexton Busch’s car and fire suit, highlighting StarKist’s commitment to the next generation of racers.
Samantha Busch, who has established herself as a health and wellness advocate, entrepreneur, and podcast host, brings her expertise to the partnership as well.
“Life moves fast for our family, and I am always looking for simple, healthy ways to get more protein into our diet,” she said. “StarKist pouches are our go-to. They offer a great source of protein and just make it easy to eat well. We are excited to inspire our fans by showing how we bring StarKist along for the ride.”
A family that races together, stays together
The Busch family has become one of the most prominent families in motorsports, with Kyle’s legendary status, Samantha’s business ventures and health advocacy, and young Brexton following in his father’s footsteps.
Brexton has already amassed over 120 wins across multiple racing disciplines at just 10 years old. With more than 250,000 social media followers, he’s positioned to become one of the most influential motorsports figures of his generation.
Kyle, nicknamed “Rowdy” for his wild and fast personality, has increasingly focused on family life while remaining competitive on the track. His partnership with StarKist emphasizes this family-first approach.
StarKist provides protein power for racing lifestyle
StarKist is known for pioneering single-serve pouches and currently offers more than 40 flavorful options under its Tuna Creations, Salmon Creations, and Chicken Creations lines. Each pouch delivers between 10 and 17 grams of protein in a convenient, ready-to-eat format.
“With speed and smart nutrition driving this partnership, we’re merging the fast-paced world of racing with the everyday need for fuel that performs,” Merritt added. “We’re proud to team up with the Busch’s to show fans how StarKist can help them stay ahead of the curve, one protein-packed pouch at a time.”
The collaboration will feature content showing how the Busch family incorporates StarKist into their daily routines through social media, podcasts, and in-person appearances.
For a racing family constantly on the move between tracks, appearances, and other commitments, having quick, protein-rich options makes perfect sense. And with StarKist’s variety of flavors, they’ll never get bored with their on-the-go meals.
This partnership could signal a growing trend of NASCAR families securing sponsorships that extend beyond the driver to include the entire family unit, recognizing the increasing importance of family branding in motorsports.
