The Kelce brothers just pulled off something nobody saw coming.
They’re taking their beer business into uncharted territory.
And Travis and Jason Kelce announced one surprising partnership that left Hollywood scrambling to keep up.
The Kelce Brothers Turn Beer Marketing Into Must-See Entertainment
Travis and Jason Kelce aren’t content to just ride their NFL fame into standard endorsement deals.
The brothers are going all-in on their own entertainment empire built around their Garage Beer brand.
Their latest move? A 12-minute action-comedy short film called "Brewmite II" featuring UFC legend Chuck Liddell.
The trailer dropped this week and it’s already generating serious buzz in entertainment circles.
Here’s what’s got industry insiders talking – this isn’t some thrown-together celebrity cash grab.
The production values look professional, the concept is genuinely entertaining, and they’re building an actual franchise around their beer brand.
"After training under the watchful eye of Chief Master Velilla and forming an unbreakable brotherhood with his once-reluctant sensei and former Philadelphia Eagles teammate, Bo Allen, Kelce is ready to enter the Brewmite: the ancient, absurd, no-holds-barred tournament where cold beer and honor are the only things that matter," the film’s synopsis reads.¹
But this time, the stakes are higher and the challengers more skilled.
The final fight involves one of MMA’s most feared fighters of all time – Chuck "The Iceman" Liddell.
Jason Kelce Couldn’t Sleep Until They Made the Sequel
The original "Brewmite" starring Jason Kelce went viral when it dropped in April.
The response was so overwhelming that Jason couldn’t get the sequel out of his head.
"After filming Part One, the only thing I could think about was releasing Part Two," Jason Kelce revealed in a statement. "Sometimes I’d wake up in the middle of the night, drenched in sweat and in full gi. After splitting the headboard with a shuto-uchi, I knew we had to get this thing out for the fans – I simply couldn’t take the anticipation any longer."²
That’s the kind of commitment that separates the Kelce brothers from typical celebrity business ventures.
They’re not just slapping their names on products and walking away.
Jason’s bringing his brother Travis into the mix made perfect sense given their history.
"Bringing Trav into the mix was awesome. We grew up doing ridiculous martial arts moves on each other, and honestly, this wasn’t the first time one of us slapped the other," Jason explained.³
The brotherly chemistry that made their podcast "New Heights" a phenomenon translates perfectly to the screen.
Smart Business Move Taps Into Multiple Demographics
The Kelce brothers understand something most celebrity entrepreneurs miss entirely.
You can’t just rely on your original fan base if you want to build something lasting.
By creating actual entertainment content around their beer brand, they’re hitting multiple demographics at once.
NFL fans get the Kelce brothers they already love.
MMA fans get Chuck Liddell throwing down in a ridiculous scenario.
Comedy fans get genuinely funny content that doesn’t rely on inside jokes.
The production also features Philadelphia radio legend Joe Conklin providing voiceover work and a cameo from WWE announcer Mike Rome.
That’s smart casting that brings in even more niche audiences.
Director Jordan Phoenix has created something that looks like it belongs on a streaming platform, not buried in a beer company’s social media feed.
The Kelce Entertainment Empire Is Just Getting Started
The timing here isn’t coincidental.
Travis Kelce’s relationship with Taylor Swift has made him a household name far beyond football circles.
Jason Kelce’s retirement from the NFL has given him the time to focus on building a media empire.
Their "New Heights" podcast is already one of the most successful sports podcasts in the world.
Now they’re proving they can create compelling visual content that goes beyond just talking into microphones.
"Brewmite II" releases on Garage Beer’s social media channels on August 7th.
But don’t be surprised if this thing finds its way onto bigger platforms.
The entertainment industry is always looking for content that can cut through the noise.
The Kelce brothers just proved they know how to create exactly that kind of content.
And they’re doing it on their own terms, building their own brand instead of just being hired talent for someone else’s vision.
That’s the kind of strategic thinking that turns NFL careers into lasting business empires.
¹ Variety, "Kelce Brothers Face Off Against Chuck Liddell in Trailer for Garage Beer Short Film ‘Brewmite II’ (EXCLUSIVE)," Variety, July 31, 2025.
² Ibid.
³ Ibid.
