Dwayne "The Rock" Johnson has conquered wrestling, Hollywood, and now the grooming aisle.
His men’s care brand PAPATUI keeps expanding into new territory.
And Dwayne "The Rock" Johnson just launched one product that has men everywhere racing to stores.
The Rock’s latest product solves a problem guys have been asking about
PAPATUI Men’s Care just dropped its newest innovation: a full-body deodorant spray that works anywhere you need it.
Now, before you have flashbacks to middle school hallways thick with Axe body spray fog, this isn’t that kind of product.
Remember when Axe first came out and teenage boys would spray enough to knock out an entire elevator full of people?
Yeah, The Rock’s approach is a bit more sophisticated than that.
The new spray doesn’t contain aluminum and comes in three scents – Lush Coconut, Cedar Sport, and Sandalwood Suede.
At $13, it’s hitting shelves at Target and Walmart stores nationwide, plus you can grab it online at PAPATUI.com.
"From day one, PAPATUI has been about creating clean, elevated products that actually fit into real life," Johnson explained.¹
"The idea for a full body deodorant came from conversations — guys reaching out, sharing what they were looking for, and where other products were falling short."
The Rock said his team spent serious time perfecting the formula.
"We spent a lot of time getting this one right. It’s aluminum-free, it smells incredible, and it works — simple as that. One effortless product from head to toe," he added.²
Unlike regular stick deodorants that only work on your underarms, this spray covers your whole body.
The formula is tested by dermatologists and promises to keep you fresh all day long.
PAPATUI has been racking up awards since launch
Johnson’s grooming brand launched in 2024 and has been collecting accolades ever since.
The brand took home three major grooming awards in its first year.
Their Enhancing Tattoo Stick won recognition from Esquire.
The 48-Hour Antiperspirant Deodorant scored an award from GQ.
The Rejuvenating Facial Toner got the nod from Men’s Health.
Glossy magazine went even further and named PAPATUI the top men’s beauty brand of 2024.
The brand also got shoutouts from EBONY and GLAMOUR magazines.
Co-founder Jenna Fagnan said they only develop new products when they can improve on what’s already out there.
"We create products when we know we can do them better," she stated.³
"We know our customers love our luxury scents and we are excited to bring their favorites in this new much-requested format."
The full-body deodorant was apparently one of the most requested items from PAPATUI customers.
Johnson wanted to give them exactly what they were asking for.
The Rock built his brand around accessible luxury
Johnson created PAPATUI because he saw a gap in men’s grooming products.
He wanted to make luxury items that regular guys could actually afford.
The brand focuses on creating products that work for every man, no matter what kind of skin he has.
Every PAPATUI product avoids harmful chemicals and animal testing.
They don’t use parabens, phthalates, or other questionable ingredients.
The company’s approach is to use high-quality materials that can handle whatever life throws at you.
Johnson’s philosophy has been to create premium products without premium prices.
While some celebrity beauty brands charge through the roof, PAPATUI keeps things reasonable.
The full-body deodorant spray joins a growing lineup that includes skincare, body care, and other grooming essentials.
"I’m proud of what we continue to build at PAPATUI and I love helping guys feel GREAT," Johnson said.⁴
The brand’s goal is to help men feel confident and ready to take on the day.
Walmart expansion shows the brand is hitting its stride
PAPATUI recently expanded into Walmart stores across the country, which is a big deal for any new brand.
Getting shelf space at major retailers like Walmart and Target means the products are reaching mainstream customers.
The Rock’s star power definitely helps, but the products have to deliver to stay on shelves.
The full-body deodorant launch shows PAPATUI is doubling down on what’s working.
They’re taking their popular scents that customers already love and putting them in new formats.
The spray application makes it easy to use all over your body, not just under your arms.
Johnson built his wrestling and movie career on connecting with regular people.
Now he’s applying that same approach to the grooming business.
Instead of creating products only rich celebrities can afford, he’s making luxury accessible to everyone.
The full-body deodorant spray represents everything PAPATUI stands for – quality products that work for real life at prices that don’t require a Hollywood salary.
At $13, it’s competitive with other body sprays but offers the premium scents and clean formula that set PAPATUI apart.
Men who’ve been waiting for a full-body deodorant option now have one from a brand they can trust.
The Rock’s latest product launch shows that PAPATUI isn’t just another celebrity vanity project.
It’s a legitimate grooming brand that’s listening to customers and delivering products they actually want.
And unlike those Axe-soaked middle schoolers from back in the day, you won’t clear out a room when you use it.
¹ PAPATUI, "Dwayne ‘The Rock’ Johnson’s Award-Winning Wellness Brand PAPATUI Launches Full Body Deodorant Spray," PRNewswire, July 9, 2025.
² Ibid.
³ Ibid.
⁴ Ibid.
