Donald Trump completed the greatest comeback in American political history.
He left Democrats stunned over the size and scale of his victory.
And Donald Trump had one secret weapon that wrecked Kamala Harris on Election Day.
Donald Trump’s campaign used precision targeting to beat Kamala Harris
Vice President Kamala Harris raised more than $1.5 billion for her doomed Presidential campaign.
Super PACs backing her campaign added to her massive sum, which allowed her to dominate the air wars against President-elect Donald Trump.
Kamala and her allies had a massive financial advantage against the Trump campaign but they squandered their financial edge.
The Trump campaign and its allies were able to target swing voters in the seven battleground states that decided the election and were swept by the President-elect.
Broadcast and cable TV allowed the campaigns to target based on where they lived or what they were watching.
Streaming services like Tubi, Max, and Roku allowed the Trump campaign to target voters more precisely.
Kamala’s campaign flooded the airwaves with ads on broadcast and cable TV.
But the Trump campaign and its allies were able to overcome the financial advantage that Kamala had by spending its money more effectively.
Trump’s team aimed their spending at the nearly 14% of battleground voters they had identified as swing voters.
“In the seven states, we were talking to 6.3 million people — they were talking to 44.7 million,” Make America Great Again Inc. super PAC pollster David Lee stated. “There’s roughly 38 million people that they’re hitting who’ve already made up their mind. So I don’t care how much more money you have than us to spend, you’re wasting 85 percent of your money.”
The 2024 Election saw the rise of streaming
TV ratings firm Nielsen estimated that streaming made up 40% of all TV viewing in October.
Many of the streaming services would allow campaigns to match ads to an individual user.
“It saved us an enormous amount of money,” Trump co-campaign manager Chris LaCivita said. “You’re targeting by house.”
Kamala’s massive financial advantage forced Trump and his allies to be smarter about how they spent their money.
“The Democrats didn’t have to be creative because they had so much money they could be stupid with it,” Make America Great Again Inc. consultant Chris Grant stated. “We needed to make our money go farther.”
Trump campaign pollster Tony Fabrizio conducted a 20,000-person survey at the beginning of 2024 to determine who the swing voters were and how they got their news.
Fabrizo found that in this election the swing voters were younger and were black and Hispanic.
At least half of this group only used streaming services while one-third used streaming services in addition to traditional TV.
The Trump campaign and its allies relentlessly targeted these swing voters on streaming services with ads.
Kamala’s campaign advertised on streaming services but only targeted voters based on their geography.
“I did not believe it because it makes no sense,” Grant said.
The Trump camp’s precision targeting of ads helped it overcome Kamala’s financial advantage and deliver a decisive victory on Election Day.
